Examination project

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During my studies, everything ended with doing a group assignment where we had to choose a (then) not so updated brand to redesign.

My main responsibility in this project was to design the website according to my classmate's new graphic profile. 

We also put a lot of work into creating a new service for Fitness 24 Seven. That we named the  "Digital PT" app. 

The whole concept was a teamwork and we all engaged in each other's work, but I was mainly responsible for designing the website.

Our Process

1. Analyzes 

One analysis of the brand as it lookliked today (at the time it was 2016). This would help us evolve the brand identity.

One competitor analysis of the market where we had to come up with a solution of how our brand would stand out from the other brands. 

One concept and ideá analysis, what similar apps are there out there, what can we take inspiration of?

2. Branding

We used a fontface to create the new logo and replaced the dated colors with more "triggering" and modern colors.

3. Imagery and videos

We filmed and photographed most of our own material in a local gym. 

We had a storyline sketched out as help so we would not be totally in the dark. We knew what cuts we wanted. 

We then edited the images and made small workout instruction videos.

4. Create web and app

- wireframes

- User interface according to brand book

- prototype

5. Marketing strategy

In the project brief, we also needed to create the brand's Facebook page and Instagram feed.  and a strategy for how we would market the app. Our solution became small PT videos where the instructor performed a training set. So the user would know what to expect from the app.

6. Presentation

This was the last project in our education, which meant we needed to present our results in a seminar. 

We also had to make a demo setup for the exhibition of all the examination projects. There went a great time and effort into this too.