A self inspired project

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This is a self-inspired project without any restrictions and brief. I created this completely on my spare time and  on my own initiative. 

I did the project as a surprise to my father who works there. 

After feeling that it was presentable and in a good state. I also booked a meeting with Chris-Marine's sales and marketing manager to show my work and receive some feedback.

He truly loved the rebranding as it was much more than he expected. 

A designer can truly create a fairytale if we're only given a bit of freedom.

My Process

1. Rebranding

I started with the rebranding for natural resons. It became pretty clear that the blue should take a bigger part in the branding. I started to form several logos until I selected one. The logos were not created with any "company values" in mind. Instead I wanted it to be a smooth transition from the old logo to the new with similar elements and symbolism for recognition.

2. Website

Chris-Marine doesn’t have an e-commerce on their website today. 

Implementing e-commerce to companies that have a big variety of products can be complicated when you design the user flow diagrams. This was not something I focused on. I only made the design of the product pages and integrated sections for up-sales.

Adding up-sales like services and partnerships was a new concept for the website.

3. Commercial material

Last but not least I applied much of the branding to business cards, rollups, t-shirts, cups and vans. I made this to strengthen the brand identity and the presentation. I think the impression of the branding gets stronger when the client sees it on real material.